Development Strategies of TV Media in Digital Media Environment

Abstract

The development of the information age has brought great changes to the society. Information technology has brought an impact on all walks of life, and the same is true for the development of the TV media industry. Under the torrent of the times, the TV media industry is also developing towards the Internet trend. Television plays an important role in traditional media communication. In the past, one of the main channels for people to obtain information was through television. With the advancement of technology, the emergence of digital media is not a small impact on the development of TV in the past. How to develop traditional TV media well in the new environment is the direction that media people need to explore. The times are progressing, and the development of traditional industries needs to be effectively integrated and collided with new technologies, so that traditional industries can be rejuvenated with the blessing of new technologies. and vitality. Based on this, this paper explores the development of TV media in the digital media environment.