Communication Mechanisms and Governance Strategies of Network Emotions: New Media Communication Perspective

Abstract

In the era of new media, online communication has undergone tremendous changes at the technical and content levels, in which network emotions demonstrate the irrational face of contemporary online communication and crises. With the development of new media, the emergence and spread of network emotions have become more convenient, rapid and efficient. It resulted in cyber violence, harming netizens and social groups and undermining network ecological security. Due to a large number of incidents erupting out of negative emotions, the new media industry has faced significant difficulties in safety governance and in controlling public opinion. We can correctly comprehend and grasp the risks and social hazards of the spread of network emotions by exploring the psychological mechanisms of network emotions and the elements of their transmission, and thus strengthen the monitoring and guidance of network emotions and promote the modern construction of China's internet ecological civilization.