Analysis of the Advantages and Disadvantages of Different Social Media Platforms for Chinese Nonprofit Organizations: The Case of "Care for Veterans Charity Foundation" as an Example
Abstract
Public welfare is about the welfare and interests of the public. It is the transmission of the spirit of "truth, goodness and beauty" and is an important part of promoting the excellent Chinese culture and the harmonious development of society. The dissemination of public welfare information is constantly developing new channels and forms of communication with the change of media. Nowadays, TikTok and microblog public welfare are gradually occupying a very important position in people's lives in the form of new media. In this paper, we will analyze the advantages and disadvantages of different social media platforms, such as Weibo and TikTok, and give recommendations on the current communication situation of Chinese nonprofit organizations. The paper will also suggest ways to promote the development of Internet public welfare and improve the overall environment for the production and dissemination of public welfare-themed short videos on the Weibo and TikTok platforms.
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DOI: https://doi.org/10.18686/mcs.v4i4.1568
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