The Phenomenon of News Report Becoming Entertainment Oriented in the Internet Era

Abstract

The theory of "entertainment to death" was put forward by Neil Bozeman, an American media culture researcher and critic, in 1985 about the gradual replacement of written language by television audio-visual. With the advent of the Internet era, the public can browse news from all over the country and even the world online through mobile software. In the information age of big data explosion, communicators need to attract audiences with exaggerated, amazing and strange content and titles, so as to improve reading volume and earn traffic. In the process of editing news, entertainment elements are added. Although they earn clicks, they also greatly reduce the authenticity and seriousness of the news. Take the case of Hangzhou nanny arson as an example - to re-examine the reasons for news entertainment in the Internet era, and put forward reasonable suggestions from the general public, media institutions and government supervision in view of the current difficulties of the news industry.