The “Streaming” Trend of Movie Transmedia Storytelling

Abstract

Affected by the COVID-19 epidemic, many movies were withdrawn from the cinema and released on streaming media. The movie transmedia storytelling also shows a shift in the broadcasting platform and narrative structure toward “streaming”. Streaming media are more suitable for watching detailed transmedia storytelling works, and it can also facilitate fans to continue the pleasure of watching movies and promote evaluation and interaction, which is conducive to expanding the boundaries of the story narrative universe. However, the “streaming” of movie transmedia storytelling also faces the risk of not being accepted by the traditional movie industry.