Research on the Role Positioning Change of Hosts in the Context of Media Convergence

Abstract

With the advent of media convergence era, a new media ecological landscape has emerged. With the widespread use of artificial intelligence technology in the field of broadcasting, the role positioning of traditional hosts has been overturned, and the hosts urgently need to study and analyze the role positioning in the context of media convergence. This paper analyzes the characteristics of the media in the media convergence era and shows the new role positioning of broadcasting hosts in the media convergence era. Several strategies for the hosts to transform and position themselves in the media convergence era are presented.