Under the "Guoman" Boom, Improve the International Communication Power of Domestic Animation Films

Abstract

Domestic animation is responsible for spreading China's excellent culture, enhancing cultural self-confidence and helping culture go abroad. In recent years, the upsurge of "National Difficulty" has risen, domestic animation has taken root in national cultural resources, the level of creation has been improved, high-quality products have appeared constantly, the awareness of IP development has been enhanced, and the industrialization ability has been improved. However, in terms of international communication, there are still some problems, such as weak overseas distribution and marketing, prominent cultural differences and cultural discounts, and insufficient IP operation.