Research on the Application of Cartoon Image in Commercial Advertisement Communication

Abstract

Along with the faster development of Chinese cartoon culture, consumers have entered a period in which personality and differences are highly recommended. In this era, cartoon images are widely used in modern commercial advertisements. Cartoon image not only has the characteristics of strong visual impact and high entertainment, but also has a strong commercial value, which can bring huge economic and social benefits. The role of cartoon image is increasingly prominent. It's hot. Deep in people's hearts. On the rise. The future is bright. It was overwhelming. Come from behind. Leaps and bounds. Cartoon has become a bridge between cultural capital and economic capital. Today's cartoon is not only limited to cartoon animation, it more reflects the characteristics of humor and the combination of art and commerce, has a high aesthetic value, but also for animation and its derivative products to bring new space for development. Analysis and research on the current situation of the use of cartoon images in contemporary commercial advertisements is to make better use of cartoon images in the design of commercial advertisements in the future, so that the combination of the two is increasingly perfect.