Technological Change and Impact of TikTok from the Perspective of Communicative Affordances
Abstract
In recent years, online video has shifted from computer-based platforms to readily accessible short-form video applications based on mobile devices, such as smartphones(Hartley et al., 2013). TikTok is a successful short-form mobile video application. The platform transforms active internet use into passive ongoing consumption through technological changes such as algorithmic recommendation techniques, but also encourages active sharing and production of videos through filters, challenges, background music provision and comments(Brown, et al., 2022). TikTok's popularity has influenced people's media usage habits, thus it is important to study what the platform offers to people and what kind of impact it has. This essay will analyze how the technological changes brought by TikTok have impacted the social, economic, political, and cultural spheres from a communicative affordance perspective.
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DOI: https://doi.org/10.18686/mcs.v4i4.1526
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