From State-Run Studios to Private Film Companies: An Analysis of the Changes in Film Reform in Mainland China in the 1990s

Ying Zhang

Abstract


In 2022, with the steady arrival of the post-epidemic era, the international film market gradually resumed production and consumption, but failed to completely compensate for the devastating blow to the film industry caused by the rampant epidemic in 2020. With the impact of the globalized economic downturn, national policy changes, and changes in film distribution media, the author intends to summarize the reform changes and experiences of mainland Chinese films in the 1990s, and analyze and summarize the exploration direction and breakthrough possibilities for mainland Chinese films in the post-epidemic era.


Keywords


1990s Mainland Films; Institutional Changes; Market Structure

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References


Huang X, "Facing the Market, Breaking the Ice and Reforming - The Road of China's Film Reform in the 1990s", China Film Market, 2021(08):26-31.

Yin H, Tao YR, "From Going Global to Influencing the World - International Communication of Chinese Cinema since the Reform and Opening Up", Southern Literature, 2021(05):5-11+28.




DOI: https://doi.org/10.18686/mcs.v4i4.1523

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