Innovative Path of City Image Shaping in the New Media Era
Abstract
In today's society, the information society is developing rapidly, the media environment is constantly changing, and the city image is also constantly changing. In the new era background, the creativity of urban propaganda must change from time to time. How to grasp its characteristics and laws, enhance its innovative consciousness, broaden its way of thinking, and enrich its form of expression, it is still worth further exploration.
Keywords
New Media; City Image; Innovation Path
Full Text:
PDFReferences
Huang XL. Research on the New Media Communication Strategy of Chongqing City Image [D]. Chongqing Jiaotong University, 2021.
Zhu JY. The Value Co-creation Study of Urban Image Communication in the Background of Social Media [D]. Shanghai Normal University, 2021.
DOI: https://doi.org/10.18686/mcs.v4i3.1517
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