The Western Expression and Chinese Story from the Perspective of Intercultural and International Communication———Taking the Movie The Last Emperor for Example

Abstract

Cultural differences, such as self-awareness, interpersonal relationships, values, beliefs, thinking processes, and habits, caused by differences in regions and races, can affect communication between people from different cultures and international backgrounds. So, communication barriers often appear in advertisements, songs, or movies. Some key concepts of intercultural and international communication can help develop two-way cultural communication and promote cultural progress and diversity. This paper will take the scene of the film —The Last Emperor, directed by Italian director Bernardo Bertolucci in 1987 as an example and analyze how the Chinese story carried out the double transformation at the level of market and values by using the two concepts of orientalism and cultural imperialism, so that the "other culture" suffered identity rewriting. At the same time, this paper will focus on how these concepts are defined, framed and formed, and finally discuss some of the effects or consequences.