Transformation Path for Traditional Media under the Background of Online Media
Abstract
With the rapid development of technology, online media is advancing at an impressing speed and begins to occupy an important position gradually in the media industry. The traditional media have been affected somehow in terms of credibility, publicity, guidance and influence, and under this background, the transformation of traditional media has came into public sights. Combined with the characteristics and advantages of online media, this article discusses the transformation path for traditional media from three aspects: technology, content and audience.
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DOI: https://doi.org/10.18686/mcs.v4i2.1489
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