Analysis of "Ethical Chaos of Tik Tok APP "

Mingfang Hu, Jinting Xie, Fangfang Lu

Abstract


The Tik Tok APP under ByteDance has become a phenomenon-level product in the short video field. Its strong traffic attraction and unique platform advantages provide a good marketing soil for catering brands. Only half a year after its launch, the number of users has exceeded 100 million, and the daily video volume has exceeded 1 billion, ranking first in the field of photography and video for a long time.


Keywords


Tik Tok APP; Short Video; Social Responsibility; Economic Benefits; Customer Trust

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References


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DOI: https://doi.org/10.18686/mcs.v4i2.1486

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