On the Governance of Government Network Public Opinion in the Era of Short Video
Abstract
The popularity of short video has a profound impact on the communication ecology in the new media era. The massive resources and personalized push of short video, the characteristics of "short", "low", "fast" and wide coverage, two-way interaction and interest relationship make it the most popular platform at present. At present, network public opinion has become a major problem in social management. According to the multiple difficulties faced by the government in the short video era, it is proposed that the government should seek ways to improve the public opinion monitoring mechanism, establish the trust mechanism between officials and people, and optimize the demand response mechanism, so as to improve the government's credibility and leadership.
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DOI: https://doi.org/10.18686/mcs.v4i2.1481
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