Research on the Development of Transmedia Entertainment Ecosystem Based on Gaming IP
Abstract
After decades of development, games have occupied a place in the entertainment industry with their strong interactivity, immersion, personalization and sociality. Games are even regarded as an important area for the future development of the medium. Video game developers, Disney and Hollywood began to focus on games to add freshness to their original corporate IP. At the same time, the popularity of gaming IP has gradually increased. The major media also have great expectations for its film and TV adaptations. However, adapting interactive media to passive media to cater to the emotional dependence that players have formed is unstable for IP owners. Therefore, using transmedia to expand the development of games can quickly establish a cross-media ecosystem based on gaming IP in the entertainment industry.
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DOI: https://doi.org/10.18686/mcs.v4i1.1471
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