The Dissemination and Inheritance of Intangible Cultural Heritage in the Context of New Media——Taking the “Tujia Year” in Xiangxi as an Example
Abstract
With the continuous application of new media technology in the protection of intangible cultural heritage, more and more intangible cultural heritage folk customs have shifted from static display to live transmission. How can intangible heritage inheritance and protection seize the opportunity, go upstream, deal with The contradictory relationship between well-guarded tradition and creative innovation is the focus of current research. Taking the Xiangxi region as an example, this paper analyzes and forecasts the inheritance and dissemination of intangible cultural heritage folk customs in the context of new media, so as to promote the healthy development of the overall folk culture.
Keywords
Full Text:
PDFReferences
Tao, SY. On the Elements of Inheritance of Folk Art [J]. National Art, 2012, 000(002): 91-95.
Shi, L. Introduction to New Media [M]. Beijing: Communication University of China Press, 2009.
Mao, YH, Wu Lin. Research on the dissemination and inheritance of intangible cultural heritage in the environment of new media technology [J]. China Publishing, 2021(5).
Sun, YF, Intangible Cultural Heritage Dissemination and Cultural Reproduction under the New Media Ecology [J], News Enthusiasts, 2020 (08), 78-80.
Zheng, XM, Zhang, X. Chaos and Diversity: Traditional Chinese Culture in the New Media Era [J], Window of Culture, 2009 (8).
Zhong, JW. Introduction to Folklore [M]. Beijing: Higher Education Press, 2010.
Cui, XJ. The English-Chinese Translation of Hainan Li Nationality Folk Culture Based on Reception Theory Aesthetics [J]. Prospects of Science and Technology, 2016.
Gao, H, He, LB. Mobile APP based on the inheritance and protection of intangible cultural heritage in western Hunan, design research [D]. Academy of Fine Arts, Jishou University, 2019.
Wang, K. Value Analysis of Integrated Marketing Communication of New Media [J]. Modern Marketing, 2021(4).
Luo, YY, Chen, CZ. Inheritance and creative communication of intangible cultural heritage in the new media environment [J]. Applied Research, 2021.
DOI: https://doi.org/10.18686/mcs.v4i2.1454
Refbacks
- There are currently no refbacks.