The Dissemination and Inheritance of Intangible Cultural Heritage in the Context of New Media——Taking the “Tujia Year” in Xiangxi as an Example

Rui Ye, Qianran Han, Jiaxuan Qin

Abstract


With the continuous application of new media technology in the protection of intangible cultural heritage, more and more intangible cultural heritage folk customs have shifted from static display to live transmission. How can intangible heritage inheritance and protection seize the opportunity, go upstream, deal with The contradictory relationship between well-guarded tradition and creative innovation is the focus of current research. Taking the Xiangxi  region as an example, this paper analyzes and forecasts the inheritance and dissemination of intangible cultural heritage folk customs in the context of new media, so as to promote the healthy development of the overall folk culture.


Keywords


New Media; Folk Intangible Cultural Heritage; Xiangxi

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References


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DOI: https://doi.org/10.18686/mcs.v4i2.1454

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