Research on the Interaction of TV Programs in the New Media Era

Abstract

Compared with the traditional media era, a very obvious feature of the new media era is digitalization. This feature breaks through the traditional directional communication method and increases the interaction between the communication subject and the audience. Starting from the various manifestations of TV program interaction in the current new media era, the article analyzes the significance of TV program interaction and the current problems in TV program interaction, and proposes corresponding solutions to the problems.