Advertising Development Strategy Under the Integration of New Media and Traditional Media

Abstract

Entering 21st century, with the rapid development of internet, renewable energy and computer technology, we are stepping into a new industrial revolution era with "Digital Manufacturing" as the core technology. The new industrial revolution is not only an era of exchange and cooperation, but involves innovation and individuality. Creativity is known as the ideological content and soul of advertising. It is the life element of its vitality, attraction and persuasion. Today, as network information spreads rapidly, graphic creativity will be more applied to design of print ads. It can make up for the lack of language and better promote the exchange of world economy and culture. Graphic creativity will also be paid more attention by graphic designers.