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Using Online Influencers is Key to the Success of New Product or Brand Launches

Shiqi Zhao

Abstract

In this article, I introduced the development of the network opinion leaders. this article illustrates how a brand with the help of opinion leaders to promote new products. in addition, this paper introduced some of the limitations of using online influencers to make brand promotion. in the end, this paper analyzed how to maximize the strength of use online influencers.

Keywords

Online Influencer; Social Media; Brand; Person Relationship

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References

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DOI: https://doi.org/10.18686/mcs.v3i4.1437

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