Research on Visual Features and Advantages of Motion Graphics Animation

Abstract

Motion graphics animation is commonly referred to as "MG Animation". Nowadays, with the maturity of modern media such as television, movies and the Internet, visual media plays an undeniable role in guiding the audience spiritually. As one of the most popular and promising image forms, motion graphics, with its unique visual artistic features of "simplicity" and "flatness", are rapidly and widely used in various communication fields in the new media era and play a decisive role in the development of new media.