The Uses and Gratifications of Life-Based Reality Television among Chinese College Students
Abstract
The study explores what satisfaction viewers obtain by watching life-based reality shows. In the article, anonymous questionnaire will be administered to college students and participants will complete surveys regarding their reasons for watching life-based programs. The study assumes that watching the life-based reality show Back to Field is positively correlated to five factors, including perceived reality, vicarious participation, social utility, passing time, and personal utility. The comprehension of audiences’ gratifications in this study will carry practical implications for the television industry.
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DOI: https://doi.org/10.18686/mcs.v3i2.1375
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