Reverse Bite and Dislocation: A Study on the Communication of Yu Hua's To Live by We Media
Abstract
Based on the amount of readers’ reading and clicks, the power of article creation of We Media has shifted significantly from author to reader, the market mechanism formed by the readers’ preferences bite the author’s creation space. Taking Yu Hua’s To Live as an example to analyze We-Media writings, it can be found that the confidence of the novel text and Yu Hua’s image have been obviously misplaced, and the space of creation and communication has been reversed. In the form of quotations for the public through consumption experience, the original text is cut and stitched together to becomes the chicken soup for the soul in the late night, and Yu Hua is portrayed as a “punster”. It is undeniable that the communication of works by We Media has the advantages that traditional media cannot reach. The techniques and social relations that We Media communication relies on are worthy of the development of traditional media.
Keywords
Full Text:
PDFReferences
Jauss HR, Hollab RC. Receptional aesthetics and receptional theory (in Chinese). Zhou N, Jin Y (translators). Shenyang: Liaoning People's Publishing House; 1987.
Zhu L. Introduction to receptional aesthetics (in Chinese). Hefei: Anhui Education Press; 2004.
Tong Q. Literary theory course (in Chinese). Beijing: Higher Education Press; 2005.
Qiu D. Anti-bite and misalignment: Self-media network articles to promote Yang Jiang and his works (in Chinese). New Media Research 2019; 5(4): 7-8+22.
Max W. Economy and society (Volume 1) (in Chinese). Yan K (translator). Shanghai: Shanghai Renmin Chubanshe; 2010. p. 134.
Defleur ML, Ball-Rokeach S. Introduction to mass communication (in Chinese). Du L (translator). Beijing: Xinhua Publishing House; 1990. p. 200.
Ouyang Y. The existence mode and functional orientation of WeChat literature (in Chinese). Jianghai Academic Journal 2015; (1): 195-200.
Chen L. Forwarding, interactive writing and the reconstruction of "Discussing Community" in social media space. Journal of International Communication 2015; 37(10): 6-17.
Yu H. To Live. Shanghai: Shanghai Literature and Art Publishing House; 2005. p. 7.
Li S. Subject turning and text presentation from self-media culture (in Chinese). Studies in Culture Art 2018; 11(4): 7-12.
DOI: https://doi.org/10.18686/mcs.v2i3.1329
Refbacks
- There are currently no refbacks.
