Research on the Diffusion of Network Buzzwords from the Perspective of Communication

Abstract

With the advent of the era of big data, the popularity of "Internet +" has promoted the development of the social and cultural environment, and the production and dissemination of information have also had an important impact on social culture. As the communication language of Internet users in the network culture, the emergence and development of network catchwords also reflects the psychological demands of the audience and the direction of cultural communication in the digital era under the influence of the development of the Internet. From this perspective, from the perspective of communication, this paper discusses the new development trend of the way of the spread of Internet buzzwords in the context of the development of the times, and its impact.