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Table of Contents

Original Research Article

Advertising Planning's Exploration of Brand Value Enhancement Strategy Yulei Bei, Hui Wang

PDF 1-3

Research on the Coordination Mechanism Between Audit Supervision and Intra-Party Supervision and Other Supervision Xianglong Dai, Lingwei Cai

PDF 4-7

A Study of the Economics in Life Course to Guide the Consumer Psychology of College Students Aihua Diao, AiJun Diao, Nanxi Guo

PDF 8-14

Analysis and Forecast of Chinese Government Bond Yields During the COVID-19 Pandemic Period-----Based on ARIMA Model Yun Gu

PDF 15-19

Research on the Development Model of Low Carbon Finance in Commercial Banks Xingcheng Li

PDF 20-23

Will Aging Stimulate Industrial Upgrading in the Yangtze River Delta region? —— Analysis based on Panel Data of Jiangsu, Zhejiang and Shanghai from 2003-2022 Jiuzhou Lu

PDF 24-31

Research on the Transformation of Enterprise Financial Management under Financial Sharing Jianqi Song

PDF 32-35

The Impact of the Belt and Road Initiative on the Internationalization of the RMB Jianan Sui, Yun Ge, Xuehua Lin, Zixuan Zuo, Xinyue Zhang

PDF 36-39

Research on Brand Marketing Strategy Under Cross-Border e-Commerce Live Streaming Business Model Hui Yang, Hui Wang

PDF 40-42

Exploring Application of BSC+KPI in Multinational Companies: Towards Integrated Global Performance Management Jun Yang, Hongyun Gao, Shiqing Lin, Liang Chen

PDF 43-46

Research on Corporate Brand Marketing Strategy under the Background of Digital Economy Xiaoying Yang, Hui Wang

PDF 47-49

Analysis on the Role of Accounting Auditing in Promoting Financial Management Changgeng Zou

PDF 50-53