Exploring Application of BSC+KPI in Multinational Companies: Towards Integrated Global Performance Management

Abstract

With the acceleration of globalisation, there is an increasing need for companies to expand international markets. Multinational enterprises have the challenges of culture, laws, markets and competition. This paper introduces the concept, characteristics and current status of BSC+KPI application, and analyses the challenges in performance management. A BSC+KPI performance management framework applicable to multinational enterprises is proposed, including the four steps of setting strategic objectives, identifying key performance indicators, analysing feedback and continuous improvement, and the problems and solutions are discussed. This study provides a reference for multinational enterprises to achieve globally integrated performance management and helps step into the global market.