The Targeting Degree of Saudi Women In The Purchasing Decision Process
Abstract
This study aimed at determining and measuring effect of targeting degree of Saudi women on the buying decision process of Saudi family, as well as determining the statistical differences in the targeting degree , and the criteria used by Saudi women in buying decision . To achieve the research objectives, the pilot study was conducted. The study population consisted of all Saudi females living in city of Riyadh estimated at 2.2 millions in year of 2016. The sample was calculated by 387 of Saudi females, and simple random sample was used. The study showed that there is a significant statistical effect of targeting degree of Saudi women on the buying decision of Saudi family, and also it was showed that there are a statistical differences in the buying targeting degree according to years of marriage and number of children in the Saudi family, but there are no statistical differences in buying criteria used in buying process by Saudi women. Finally, the study recommended a set of marketing implications and suggestions that help the producers and advertisers to design their advertising, products and stores in a way that take the interests the psychological and personal needs of Saudi women.
Keywords
Full Text:
PDFReferences
Arizón, M., Andrés, E. and Salinas. E (2013). Purchase Decision-Making in the Couple. Conflict-Solving Tactics. international Journal of Business and Social Science , 4(6).
Arora N., Allenby G. M. (1999). Measuring the Influence of Individual Preference Structures in Group Decision Making. Journal of Marketing Research,36.
Bajpai.S, (2008). Women is Becoming Techno-Smart, Woman’s Era, 35(828).
Barletta, M. (2003).Marketing to Women: How to Understand ,Reach and Increase your share of the World’s largest Market Segment. Dearborn Trade Publishing.
Bazraat, M. (2001). Marketing Research for Planning, Control and Marketing Decision Making, Academic Library. Cairo.
Belch, M., and Willis, L. (2002). Family decision at the turn of the century: has the changing structure of households impacted the family decision making process. Journal of Consumer Behavior, 2(2).
Bessouh.N., and Iznasni.A. (2016). The Purchase Decision Process Within Algerian Families: Shadowsand Qualitative Enlightening. International Journal of Business and Management, IV(2) .
Business Research (2010). Consumer Behaviour towards Readymade Garments with Reference to ITC. Dayananda Sagar College of Science Arts & Commerce. Retrieved from: http://www.scribd.com/doc/34839990/consumer-behaviourtowards- readymade-garmentswith- reference-to-ITC.
Business Research (2010). Effect of Advertisement On Buying Behaviour of Female. Punjab University. Retrieved from: http://www.scribd.com/doc/32287418/Business-Reserch-EffectAdvertisement- On-Buying-Behaviour-of-Female.
Choudhary, K. (2011). Buying Behavior of Women and Factors Influencing Purchase Decision of Durable Goods -A Study with Reference to Nanded City,Variorum, Multi- Disciplinary e-Research Journal, 2(I).
Davis H. (1996). Decision making within the household. Journal of Consumer Research,2.
Davis, H., and Rigaux, BP. (1974). Perception of marital roles in decision processes. Journal of Consumer Research,1.
De Grazia, V., and Furlough, E. (1996). The Sex of Things: Gender and Consumption in Historical Perspective, University of California Press, Berkeley, CA.
Srinivasan, R., Srivastava, R.K., and Bhanot, .S (2013). Study of the influence of demographic variables on purchase behaviour of luxury brands. International Journal of Contemporary Management Studies,1(1).
Department of Statistics, Labor Force Survey (2016), Third Quarter. Riyadh.
Ducatte, K. (2009). Primary Factors in Consumer Purchase Decisions of Women's Footwear , Old Dominion University, OTS Master's Level Projects & Papers STEM Education & Professional Studies .
Duhaish, A., Shurideh, M., Masa'deh,R., and Al-Zu'bi . (2014). The impact of the basic reference group usage on the purchasing decision of clothes : A field study of Saudi youth in Riyadh city. Dirasat Journal of administrative sciences , 41(2).
Engel, J., Kollat. D, and Blackwell, R. (1973). Consumer behavior (2nd ed). New York: Holt, Rinehart and Winston Inc.
Eswari, M., and Meera, C. (2015). A Study on Factors Influencing Women Consumer Behhaviour of Durable Goods in CHENNAL City. Indian Journal of Applied Research, 5(2).
Evans, M., Jamal, A., and Foxall, G. (2006). Consumer Behaviour. John Wiley and Sons Ltd. West Sussex.
Frikka, A. (2010). Conflict in purchase decision making within couples. Journal of Islamic Marketing, 1(3).
Gbadamosi, A. (2012). Exploring Children, Family and Consumption Behaviour: Empirical Evidence from Nigeria. Thunderbird International Business Review, 54(4).
Green, R., and Cunningham, I. (1975). Feminine role perception and family purchasing decisions. Journal of Marketing Research,12.
Harcar, T., and Spillan, J. (2006). Exploring Latin American family decision making using correspondence analysis. Journal of World Business,41.
Helga, D., Karen, L., and Rosie, M. (March, 2004). Buying on the Internet: gender differences in on-line and conventional buying motivations. Retrieved March 16, 2006, from http://www.findarticles.com/p/articl...n6079160/pg11.
Ishaque, A., and Tufail, M. (2014). Influence of Children on Family Purchase Decision: Empirical Evidence from Pakistan. International Review of Management and Business Research,3(1).
James, K. (2012). Feminine Role and Family Purchasing Decisions. International Journal of Management and Social Sciences Research (IJMSSR),1(3).
Kancheva, I., and Marinov,G .(2014). Perceptions of marital roles in basic commodity groups purchase decision making . Annales Universitatis Apulensis Series Oeconomica,16(1).
Khan, S., and Nasr, M. (2011). Impact of Lifestyle of Pakistani Women on their Buying Behavior. International Review of Business Research Papers,7(2).
Kirchler, E., Rodler, C., Hölz, E., and Meier, K. (2001). Conflict and decision making in close relationships. love, money and daily routines. European Monographs in Social Psychology. Psychology Press, Taylor & Francis Group.
Kirchler, E. (1993). Spouses´ joint purchase decisions: determinants of influence strategies to muddle through the process. Journal of Economic Psychology,14.
Lakshmi, P. (2011). Purchasing Involvement: A Potential Mediator of Buyer Behavior , Petroleum-Gas University of Ploiesti Bulletin. Economic Sciences Series, LXIII(2).
Laroche, M., Yang, Z., Kim, C., and Richard, M. (2007). How culture matters in children’s purchase.
Levy, D., and Christina, K. (2004). The influence of family members on housing purchase decisions. Journal of Property Inv. Finance, 22(4).
Madill, J., and Bailey, S. (1999). Household decision making: the relative influence of husbands and wives in the 1990s. European Advanced in Consumer Research, 4.
Meyers, T. (2007). What's your Marketing-to-Women IQ? Pink Magazine. Retrieved:www.pinkmagazine.com/exclusives/marketing_women_iq_junejul.
Meyers-Levy, J., and Maheswaran, D. (1991). Exploring Males’ and Females’ Processing Strategies: When and Why Do Differences Occur in Consumers’ Processing of Ad Claims. Journal of Consumer Research,18.
Mitchell, V.-W., and Walsh, G. (2004). Gender differences in German consumer decision making styles. Journal of Consumer Behaviour,3(4).
Mortimer, G., and Clarke, P. (2011). Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics”. Journal of Retailing and Consumer Services, - Elsevier.
Murugan, S., and Shanthi, R. (2014). Perception of Women Consumers towards the Purchase Decision of Two Wheelers in India – A Study With Reference to Metropolitan Cities, International Research Journal of Business and Management – IRJBM,2. www.irjbm.org Global Wisdom Research Publications.
Palan, M. (1998). Relationships between Family Communication and Consumer Activities of Adolescents: An Exploratory Study. Journal of Academy of Marketing Science,26(4).
Polya, E., and Szucs, R .(2013). Examining the role of family members in family buying center in adult Hungarian population. European Scientific Journal edition, 9(19).
Putham, M., and Davidson, W. R.(1987).Family Purchasing Behavior II: Family Roles by Product Category. Columbus, OH, Management Horizons, Inc.
Putrevu, S. (2001). Exploring the Origins and Information Processing Differences Between Men and Women: Implications for Advertisers, Academy of Marketing Science Review .http://www.amsreview.org.
Qualls, W. (1988). Toward understanding the dynamics of household decision conflict behaviour. Advances in Consumer Research, 15.
Shainesh, G. (2004),‘Understanding Buyer Behavior in Software Services - Strategies for Indian Firms', International Journal of Technology Management, 28(1).
Sheth, J. (1974). A Theory of Family Buying Decisions. In Jagdish N. Sheth (Ed.), Models Of Buyer Behaviour - Conceptual, Qualitative and Empirical , New York: Harper and Row Publications.
Siddiqui, W. (2016) . Study on Buying Behavior of Men and Women. Imperial Journal of Interdisciplinary Research (IJIR),2(4).
Solomon, M. (2011).Consumer Behavior Buying, Having and Being, Pearson Education Inc., India.Subramanian.MU. Buying Behaviour of them Aged Indian Women, Indian Journal of Commerce and Management Studies,11(1).
Srinivasan, R., and Srivastava, .S. (2015). Women’s purchase behaviour towards luxury products. Journal of Research in Humanities and Social Science,3(8).
Thagunna, K., and Khanal, G. (2013). Dimensions Affecting the Purchasing Behavior of Nepalese Women. International Review of Management and Marketing,3(1). www.econjournals.com.
Tong, R. (2007). Feminist through transition. Never a dull moment. The Social Science Journal,44.
Verma, D., and Kapoor., S. (Dec 2003). Dimensions of Buying Roles in Family Decision-making. Journal of the Indian Institute of Management Bangalore, 15(4).
Vilčeková, L., and Sabo, M. (2013). The influence of demographic factors on attitudes toward brands and brand buying behavior of Slovak consumers. International Journal of Education and Research,1(11).
Webster., C, and Reiss, M. (2001). Do established antecedents of purchase decision-making power apply to contemporary couples? Psychology & Marketing, 18(9).
Wut, T., and Chou, T. (2012). Do family members agree on family purchase decision? An empirical study among families in Hong Kong. International Journal of Consumer Studies. DOI: 10.1111.
Zeeshan, Z. (2013). The impact of mobile Service attributes in males’ and females purchase Decision, management & marketing challenges for the knowledge society,8(4).
Refbacks
- There are currently no refbacks.
