Analysing the OPM Strategy Model of Home Appliances Industry——Taking Gree Electric Appliances as an Example
Abstract
Gree Electric has significant competitive advantages and high business credit in the same industry, which not only
provides a favourable environment for the operation of its OPM strategy, but also increases the working capital management
level of Gree Electric through the implementation of OPM strategy. This paper analyses the three aspects of the
implementation conditions, implementation methods and implementation effects of Gree Electric's OPM strategy with the
method of case study, and finally obtains corresponding insights from the practical application of Gree Electric's OPM strategy
to provide experience for other home appliance enterprises that are about to implement or in the process of implementing the
OPM strategy.
provides a favourable environment for the operation of its OPM strategy, but also increases the working capital management
level of Gree Electric through the implementation of OPM strategy. This paper analyses the three aspects of the
implementation conditions, implementation methods and implementation effects of Gree Electric's OPM strategy with the
method of case study, and finally obtains corresponding insights from the practical application of Gree Electric's OPM strategy
to provide experience for other home appliance enterprises that are about to implement or in the process of implementing the
OPM strategy.
Keywords
OPM strategy; Gree Electric Appliances; financial flexibility
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DOI: https://doi.org/10.18686/aat.v5i4.2121
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