Research on the Opportunities and Measures of Financial Accounting in the Era of Big Data

Abstract

As the times progress, the level of world economic and social development and technological conditions have also been greatly improved. The era of big data has also arrived. The arrival of big data technology has brought great changes to the social and economic structure of the world. People's Daily lives have also been revolutionized by big data. At the same time, people's business relations and business management methods have also changed. The basis of the market is the enterprise, and market regulation is the basis for the survival and development of enterprises. The sudden birth of information technology for big data processing makes our country enterprise gained certain advantage in the field of management. And as society changes, the company's management model is also changing. It is also essential to specially train talents and human resources for enterprises. Under these conditions. China's accounting industry has also taken a big hit. Facing the market economy in the era of big data. How the accounting profession in China should address and act on these challenges, a brief analysis is carried out below.