Evaluation of Development Efficiency of Cultural Tourism in China’s Coastal Areas— Based on DEA-Malmquist Model
Abstract
This paper uses the data envelopment analysis method to construct the evaluation model of cultural tourism development efficiency. And combined with the DEA-Malmquist index model, this paper evaluates the development efficiency of cultural tourism in eleven provinces (cities and autonomous regions) in coastal areas from 2010 to 2019.The research shows that from 2010 to 2019, the overall development trend of cultural tourism in eleven provinces (cities and autonomous regions) in coastal areas was optimistic. The main reasons for the non-DEA effectiveness in a few provinces and cities were redundant input and insufficient output.
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DOI: https://doi.org/10.18686/aat.v4i3.1515
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