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Research on Advertising Communication of Vertical Screen Short Video under Mobile Media

Le Yuan


In the era of mobile media, the application of smart phone is becoming more and more popular, and people spend a lot of time on mobile media every day. The advertisement dissemination based on smart phones, such as vertical short video advertisements, has always been extremely concerned by users and advertisers.


Mobile Media; Vertical Screen Short Video Advertisement; Communication Studies

Full Text:



Ruan S. The rise of vertical video: The new trend of short video creation in the era of mobile communication (in Chinese). West China Broadcasting TV 2018; (23): 5–6, 12.

Wang R, Ma X. “Vertical” screen: An analysis of the new development direction of mobile short video (in Chinese). Media 2019; (11): 54–55.



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